Privacy Policy for Abbey Wood Flowers Customers

Introduction

At Abbey Wood Flowers, we are dedicated to protecting your privacy and handling your personal data with transparency and care. This Privacy Policy explains how we collect, use, retain, and protect the personal information of customers placing flower orders in Abbey Wood and surrounding districts. Our practices adhere to the General Data Protection Regulation (GDPR) and other relevant data protection laws.

Scope of Policy

This Privacy Policy applies to all personal data collected from customers who place orders with Abbey Wood Flowers, whether through our website, by telephone, in person, or by any other means. The policy specifically covers customers within Abbey Wood and the surrounding districts that we serve.

What Data We Collect

Abbey Wood Flowers collects personal information necessary to process and fulfil your flower orders. The types of data we collect may include:

• Identity Data: Full name and, where necessary, photo identification for large orders or specific deliveries.
• Contact Data: Delivery address, billing address, phone number, and, if applicable, email address for updates and receipts.
• Order Details: Information about your order, including recipient name, delivery instructions, and personalized message content.
• Payment Information: Payment method and related transaction details (note: card data is processed securely and not stored by Abbey Wood Flowers).
• Marketing Preferences: Your preferences for receiving communications about our products, offers, and seasonal promotions, if you opt in.
• Technical Data: Limited information about how you use our website, such as IP address, browser type, and device information, where relevant for order processing and site security.

Lawful Basis for Processing

We process your personal data only when permitted by law. Our primary legal bases for data processing are:

• Contractual Necessity: To fulfil and administer your orders, manage payments, and deliver flowers or related products.
• Legitimate Interests: To improve services, ensure efficient operation, and follow up on customer satisfaction, balanced with your rights and interests.
• Legal Obligations: To comply with applicable laws, such as tax regulations and record-keeping requirements.
• Consent: Where you have agreed to receive marketing or promotional communications, we rely on your consent. You may withdraw this consent at any time.

Use and Sharing of Your Data

We use your data only for the intended purposes outlined in this policy. Your personal information is shared only as necessary for order processing, delivery, and compliance.

• We may share address and delivery details with our trusted delivery staff or partners responsible for fulfilling your order.
• Payment information is processed via secure third-party payment processors. Abbey Wood Flowers does not store full payment card data.
• We may disclose data to legal or regulatory authorities if required by law.

We do not sell, rent, or disclose your personal data to unrelated third parties for their own marketing purposes.

Data Retention

Abbey Wood Flowers retains your personal data only as long as necessary for the purposes for which it was collected, including legal, accounting, or reporting requirements. Typically, order details and contact information are kept for up to six years, in line with tax record-keeping regulations. After this period, data is securely deleted or anonymised. Marketing preference data is retained until you withdraw your consent or request deletion.

Data Processors and Security

We work with carefully selected processors, such as payment gateways and delivery partners, who assist us in providing our services. These processors may have access to your personal data solely for the purpose of fulfilling their contractual obligations to us and are required to use appropriate technical and organisational measures to protect your data in compliance with GDPR.

Abbey Wood Flowers implements up-to-date security measures to protect the personal data we hold from loss, misuse, unauthorised access, disclosure, alteration, or destruction. This includes secure storage systems, access controls, and regular staff training on data protection best practices.

Your Data Protection Rights

Under GDPR, you have rights relating to your personal information. These include:

• Right of Access: Request a copy of the personal data we hold about you.
• Right to Rectification: Request correction of inaccurate or incomplete data.
• Right to Erasure: Request deletion of your personal data, where there is no legal reason for us to retain it.
• Right to Restrict Processing: Ask us to limit how we use your data in certain circumstances.
• Right to Data Portability: Receive your data in a machine-readable format or request that it be transferred to another provider.
• Right to Object: Object to data processing where applicable, including for direct marketing purposes.
• Right to Withdraw Consent: Where processing is based on consent, you may withdraw this at any time.

To exercise any of these rights, you may contact us using the usual Abbey Wood Flowers point of contact. Please note that we may require proof of identity and may not always be able to comply with your request if specific legal requirements apply.

Children's Privacy

Our services are not directed at individuals under the age of 16. We do not knowingly collect personal data from children. If you believe a child has provided us with personal information, please let us know so we can address the situation appropriately.

Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in legal requirements or how we operate. Any significant changes will be communicated via our website or directly to customers where appropriate. Please check this page periodically for the latest version.

Contacting Abbey Wood Flowers

If you have any questions or concerns about this Privacy Policy or how we handle your data, please reach out via our usual customer service channels. We are committed to resolving your concerns and upholding your rights.

Conclusion

Abbey Wood Flowers respects your privacy and values the trust you place in us when you provide your personal information. By maintaining robust data protection practices, we aim to ensure your experience with us is both secure and enjoyable.